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These stories are about our society and ideas for improving it.
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Page updated:
Wednesday, 12 September 2007
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SPECIAL REPORT...
Getting your message across
CHANGING WORLD, changing media
CHANGE IS SURGING through the media just as it is through so many other parts of the modern world... newspapers are confronted with slow or no growth in reader numbers... free-to-air broadcast television is challenged by cable TV... digital television threatens to displace analogue... magazines seem to appear and just as quickly disappear... digital media promises to fragment traditional news delivery - something is happening here.
A time of rapid change calls for an astute and insightful media to make sense of it. Without that, the critical function of the media in a democracy - to deliver factual and analytical information and to report the doings of those in political and economic power so that they are accountable - goes into decline, with all the conseqences that brings.
For small organisations
Getting Your Message Across is a publication those of the general public interested in a simple insight into the media and how information moves from originator to user. It is also for small organisations wanting to get information before the public.
Getting Your Message Across is not a text book, however information is presented in formats, such as lists of bulletted points, that is found in texts. This has been done to make it accessible and to avoid large blocks of print.
Accessibility also accounts for the simple way that information is presented. Information has been kept general - this means that there will be exceptions to what is discussed that may not appear in Getting Your Message Across.
Those wanting in-depth, academic or investigatory texts on the media are referred to the shelves of specialist bookstores that maintain a media section. Readers wanting detailed and personal accounts of what it is like to work in media may want to follow-up Getting Your Message Across by reading some of the growing number of books by print, radio, photo and video journalists about their work. Reporting on reporters by reporters seems to be almost a new genre of publishing, however the accounts offer insights and detail that scholarly works cannot.
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